he77 Privacy Policy — How We Handle Your Data in Pakistan

This Privacy Policy explains how he77 — operating at he77.fun — collects, uses, stores and protects personal information provided by players who register and use the platform. This covers the he77 website, the mobile app for Android, and all services available through those channels including sports betting, live casino, slot games, bingo and the VIP programme.

By creating an account on he77, you acknowledge that you have read this policy and that you consent to your personal information being handled as described here. If you have questions about any part of this policy before registering, contact the support team at [email protected].

2. What Personal Information We Collect

he77 collects the following categories of personal information from players:

he77 does not collect sensitive personal data such as biometric identifiers beyond what the device's own operating system processes locally (see Section 10 on Mobile App Data).

3. How We Collect Your Information

Information is collected through the following channels:

• Registration: When you create a he77 account, you provide your name, date of birth, email address and phone number directly.
• Account verification: When you submit identity documents to complete verification before a withdrawal, the documents are processed to confirm your identity and then stored securely.
• Deposits and withdrawals: When you complete a transaction via JazzCash, Easypaisa, Raast or Bank Transfer, the payment provider shares the reference details of the transaction with he77.
• Platform usage: Your activity on the platform — bets placed, games played, pages visited — is recorded automatically as part of normal platform operation.
• Device and browser: Technical information about your device and connection is collected when you access he77.fun or the mobile app.
• Cookies and similar technologies: Small data files placed on your browser or device to manage sessions and analyse platform usage. See Section 9 for details.

4. How We Use Your Personal Information

he77 uses your personal information for the following purposes:

• Operating your account: Managing your registration, login, account balance, betting history and preferences.
• Processing transactions: Handling PKR deposits from JazzCash, Easypaisa, Raast and Bank Transfer, and processing withdrawal requests to those same methods.
• Identity and age verification: Confirming that account holders are who they say they are and meet the minimum age requirement of 18.
• Security and fraud prevention: Detecting unusual account activity, preventing unauthorised access and identifying potential fraudulent transactions.
• Responsible gaming: Monitoring activity to support players who have set self-management limits or who appear to be at risk of problematic gaming behaviour.
• Customer support: Responding to enquiries, complaints and account-related requests.
• Platform improvement: Analysing how players use the platform to improve the design, performance and content of he77.fun and the mobile app.
• Marketing communications: Sending promotional emails or push notifications about bonuses, new games and platform updates — only where you have not opted out.
• Legal and compliance obligations: Meeting any legal requirements to retain or produce records of transactions or account activity.

he77 does not use your personal information for automated decision-making that has a significant legal or financial effect on you without human review being available.

5. Payment Information and PKR Transactions

All financial transactions on he77 are conducted in Pakistani Rupees (PKR). When you deposit via JazzCash, Easypaisa, Raast or Bank Transfer, the transaction is processed by the respective payment provider. he77 receives a reference confirming the transaction — it does not store complete mobile wallet credentials, full bank account numbers or card details directly on its servers.

Payment reference data (such as the JazzCash account number or bank account used for a transaction) is retained to:

• Match incoming deposits to the correct player account
• Process withdrawal requests back to the verified payment method
• Verify that deposits and withdrawals are made from accounts belonging to the registered player
• Investigate disputes or irregularities if they arise

6. Sharing Your Information

he77 does not sell, rent or trade your personal information to third parties for their own marketing purposes. Your data is only shared in the following limited circumstances:

• Payment providers: JazzCash, Easypaisa, Raast, banking partners and card processors receive the transaction details necessary to complete your deposits and withdrawals.
• Identity verification services: Where a third-party identity or age verification service is used to confirm your documents, your submitted information is shared with that service for the sole purpose of verification.
• Fraud prevention services: Where suspicious activity is detected, relevant account data may be shared with fraud detection partners to assess and manage the risk.
• Technology and infrastructure providers: Service providers who host, operate or maintain the he77 platform may have access to data as part of providing their services. These providers are bound by confidentiality obligations and are not permitted to use the data for their own purposes.
• Legal requirements: he77 may disclose information where required to do so by law, court order or regulatory authority.

Any third party receiving data on behalf of he77 is required to handle it securely and in accordance with this privacy policy.

7. How Long We Keep Your Data

he77 retains personal data for as long as is necessary for the purpose it was collected, and for compliance with any applicable retention requirements. In practice, this means:

• Active accounts: Data is retained for the lifetime of the account plus a period afterward to handle any outstanding transactions, disputes or legal obligations.
• Closed accounts: Transaction and identity records are typically retained for a defined period after account closure in line with standard financial record-keeping practices.
• Self-excluded accounts: Records of self-exclusion are retained for the duration of the exclusion period and for a period afterward to prevent the player from re-registering before the exclusion expires.
• Marketing data: Removed or suppressed upon opt-out, without affecting other account records.

Once the relevant retention period has passed, personal data is securely deleted or anonymised so that it can no longer be linked back to an individual.

8. How We Protect Your Information

he77 uses a range of technical and organisational measures to protect personal data from unauthorised access, disclosure, alteration or destruction:

• Encrypted connections: All data transmitted between your browser or app and he77 servers is protected using TLS encryption.
• Access controls: Internal access to player data is restricted to staff who need it for their specific role. Access is logged and reviewed.
• Secure storage: Player data is stored on servers with appropriate access restrictions, firewalls and intrusion detection systems.
• Regular reviews: Security practices are reviewed periodically to ensure they remain effective against current threats.

No system is completely immune to security incidents. In the event of a data breach that poses a risk to players, he77 will notify affected players promptly and take immediate steps to address the breach.

Players also have a role in account security — keeping login credentials private, using a strong unique password, and enabling biometric login on the mobile app where available are all practical steps that significantly reduce the risk of unauthorised access.

9. Cookies and Similar Technologies

he77.fun uses cookies — small data files placed on your browser — to make the platform work properly, to remember your session, and to understand how players use the site. The cookies used on he77 fall into three categories:

• Essential cookies: Required for basic platform functions — keeping you logged in during a session, maintaining your account state while you navigate, and enabling the cashier to function. These cannot be disabled without breaking core functionality.
• Analytics cookies: Used to understand which pages are visited most, how long players spend on different sections, and where issues occur in navigation flows. This data is aggregated and anonymised — it is not used to identify individual players.
• Functional cookies: Remember preferences such as display settings or language, so you don't have to reconfigure them each visit.

The he77 mobile app uses equivalent session management and analytics technologies appropriate for mobile applications rather than browser cookies. No sensitive personal data is stored in cookies or equivalent app data stores.

10. Mobile App Data Collection

The he77 Android app collects the same categories of information as the website for the same purposes. In addition, the app may collect:

• Device identifiers: An anonymised identifier for your specific device, used for fraud detection and to link sessions to the correct account securely.
• Push notification tokens: If you enable push notifications, a device token is stored to deliver those notifications. This token identifies your device but not your personal identity when used in isolation.
• Biometric authentication data: If you use fingerprint or face recognition to log in on the app, this is handled entirely by your Android device's own operating system. he77 does not receive, store or have access to your biometric data. The app receives a simple authenticated or not-authenticated signal from the device.

11. Your Rights Regarding Your Personal Data

As a he77 player, you have the following rights in relation to your personal information. To exercise any of these rights, contact the support team at [email protected] with your registered email address and a description of your request.

12. Marketing Communications

he77 may send you promotional communications about bonuses, new games, PSL season betting offers, VIP programme updates and other platform news. These communications may be sent by email or, if you have the app installed and notifications enabled, via push notification.

Marketing communications are optional. You can opt out at any time by:

• Clicking the unsubscribe link in any promotional email from he77
• Adjusting notification settings within the he77 app
• Contacting support at [email protected] with an opt-out request

Opting out of marketing communications does not affect transactional messages — you will still receive emails about your account activity, security alerts and withdrawal confirmations, as these are necessary for the operation of your account and cannot be unsubscribed from.

13. Minors and Age Verification

he77 is strictly an adults-only platform. The minimum age to register and use the platform is 18 years. he77 does not knowingly collect or process personal data from individuals under the age of 18.

Where there is any suspicion that an account may be held by a minor, the account will be frozen pending age verification. If it is confirmed that the account holder is under 18, the account will be permanently closed, all data collected will be deleted where legally permissible, and any balance will be returned to the original payment source minus any amounts already wagered.

Parents and guardians who believe a minor may have registered on he77 should contact [email protected] immediately so the account can be reviewed and closed without delay.

14. Changes to This Privacy Policy

he77 may update this Privacy Policy from time to time to reflect changes in how the platform operates, changes in applicable laws, or improvements in data protection practices. When material changes are made, registered players will be notified via email or through a prominent notice on the platform.

The effective date of the most recent revision is always displayed at the top of this page. Continuing to use the he77 platform after a policy update constitutes acceptance of the revised policy. If you disagree with any changes, you should stop using the platform and may request account closure by contacting support.

15. Contact and Data Enquiries

For any questions, requests or concerns about this Privacy Policy or how your personal data is handled, contact the he77 support team directly:

For responsible gaming requests — including self-exclusion, deposit limits or session time controls — visit the Responsible Gaming page for direct access to those tools, which are faster to action than an email request.